Persuasion Ink

trex 0

What A T-Rex Knows About Direct Response

Remember in the first Jurassic Park movie when the T-rex broke out of it’s enclosure and went on rampage? Sam Neil grabs Ariana Richards and tells her “don’t move, he can’t see us if...

funny-hunting-dog 0

A Vodka Fuelled Bloodhound

When you pull the right triggers, emotions can shift quickly. Let’s hop back in time a bit, and I’ll show you what I mean. The Date: March 8th, 2007. Sometime after 11pm. The Scene: A nightclub in...

True-Detective-Nagy-Norbert-Rust-Marty-Prints1 (1) 1

The Louisiana Swamp Killer Of Copywriting…

Did you watch True Detective when it came out last year? Matthew Mcconaughey. Woody Harrelson. Bikers. Drug gangs. A weird occult serial murderer in the backwoods of Louisiana. Gripping stuff. After the first episode I was already hooked....

3982mike-meyers-as-fat-bastard 0

A 3,000 Pound Man In A Bath Of Molasses…

Copywriting is about ONE thing… Forcing lazy, bored readers to snap out of their “reality tv” stupor, take action and buy stuff from you. That’s the whole story in one sentence. Picture this… A 3,000 pound man,...

gurmeet-l 0

Mass Castration?

I know, I know. Sensational title. But in this case it pays off. Have you ever heard of Gurmeet Ram Rahim? AKA The Guru In Bling? Neither had I. Turns out he’s the star of...